Pawganix · MoveGuard Growth · Veo 3.1 / Gemini Omni

Video Ad Prompts — Batch 01 (5 prompts)

Production-ready 10-second (2-beat) Veo 3.1 / Gemini Omni prompts adapted from the Pawganix Veo house format for MoveGuard Growth. Each prompt has a full structured brief, a paste-ready condensed prompt (the version you drop into Veo/Gemini with the jar image attached), and a product-image anchor note. Personas, formulas, hooks and anchor emotions are rotated across the batch — no repeats.

How to use

Workflow: In Veo 3.1 / Gemini Omni, paste the condensed prompt and attach the MoveGuard Growth jar render (Final Product images from Rahil/Move Guard Growth Mockups/01.png) as the product anchor, plus a real-chew photo (MoveGuard Growth Actual pills/…) so the chew form is correct. Generate 8–10s. Default to /creative-studio (Veo 3.1) per house standard.
⚠ Text-in-video caveat (all AI video models): brand text & labels distort across motion. Do NOT rely on the model for the brand name, claims, legal line, or CTA. Hold the jar still & label-forward in the final 2–3 seconds, and add the headline, CTA, offer and the FDA/structure-function line as overlays in POST (CapCut / Premiere / ffmpeg). I can do the post overlays.
Compliance: structure-function only — "supports healthy joint development", "built for the growth window", "soft chew they actually eat". No disease-treatment claims (no "prevents/cures hip dysplasia") in spoken or on-screen copy. Educational stats (8–30mo window, GLM mechanism, studies) are fine framed as education. Insert the real launch offer where marked [INSERT LAUNCH OFFER].

Product Lock (fixed — never deviate)

Jar: matte-black cylindrical supplement jar with black screw lid, "PAWGANIX" + paw logo, "MoveGuard™ Growth" ("Growth" in orange), "Joint Development Support · For Young Large & Giant Breed Dogs", "8–24 Months · 90 Soft Chews", golden-retriever puppy artwork, cert icons. ~4.2 in tall × 3.6 in wide. Label must stay identical & legible.

Soft chews: short reddish-brown CYLINDRICAL / barrel-shaped nuggets (~1 cm), matte slightly-rough texture, chicken-liver. NEVER flat discs, gummies, capsules, powder, or smooth pills.

Administration: hand-feed 2 chews (50–80 lb) / 3 chews (100+ lb), or drop into food; dog takes them eagerly (palatable). No force-feeding, no pill pockets.

Never generate: alternate packaging, white/other-color jar, wrong label text, flat disc chews, gummies.

Prompt 1 — "The Window Is Open Now"Growth-window

Protectiveness
Goal: Cold traffic
Awareness: Problem Aware
Persona: Proactive large/giant-breed puppy parent
Formula: C — Myth Buster
Hook: Contrarian
Anchor: Protectiveness
Breed: Great Dane puppy

BEAT 1 — Myth → Truth (0–7s)

Location: bright modern living room, oak floor, soft window light, morning.
Shot/Camera: medium, eye level, slow push-in.
Avatar: woman ~34, warm brown skin, dark curly hair in a low bun, sage henley, sitting on the floor.
Dog: 5-month Great Dane puppy, fawn coat with black mask, oversized paws, gangly, sitting beside her, alert and happy.
VO: "Big-breed puppies don't grow into joint problems later — their joints are forming right now."
On-screen (POST): "THE GROWTH WINDOW: 8–30 MONTHS" fades in at 3s.
Visual direction: The clip opens on a slow push-in, eye level, on a woman around 34 with warm brown skin and dark curly hair in a low bun, wearing a sage henley, sitting cross-legged on a light oak floor in a bright modern living room with soft morning window light from the left. A five-month fawn Great Dane puppy with a black facial mask and oversized paws sits beside her, leaning into her hand as she gently runs it down his shoulder. She looks up to camera with calm concern. Shallow depth of field, warm tones, a sofa softly out of focus behind.

BEAT 2 — Solution + CTA (7–10s)

Product: matte-black MoveGuard Growth jar, label forward & legible, held still on the floor; a few real reddish-brown cylindrical chews beside it; the puppy eagerly takes one from her open palm.
VO: "MoveGuard Growth — joint support built for the window that matters. [INSERT LAUNCH OFFER] at pawganix.com."
On-screen (POST): logo + "[INSERT LAUNCH OFFER] · pawganix.com" lower third; tiny "These statements have not been evaluated by the FDA…" baseline.
Visual direction: Hard cut to a static close-up, eye level, of the matte-black MoveGuard Growth jar resting on the oak floor, label forward and fully legible, soft morning light. The woman's hand sets two reddish-brown cylindrical soft chews into her open palm; the fawn Great Dane puppy leans in and gently takes one, tail wagging. Hold the final 2 seconds on the jar, still and crisp, for the post-production CTA overlay.
Paste-ready Veo / Gemini prompt
10-second photoreal product ad, 2 beats, warm cinematic, shallow depth of field.
BEAT 1 (0-7s): slow push-in, eye level. A woman ~34, warm brown skin, dark curly hair in a low bun, sage henley, sits cross-legged on a light oak floor in a bright modern living room, soft morning window light from the left. A 5-month fawn Great Dane puppy (black facial mask, oversized paws) sits beside her leaning into her hand. She looks to camera with calm concern. Natural dialogue, warm tone.
BEAT 2 (7-10s): hard cut to a static close-up of the attached matte-black "MoveGuard Growth" jar on the oak floor, label forward and legible; her hand offers two short reddish-brown CYLINDRICAL soft-chew nuggets in an open palm and the puppy gently takes one. Hold the last 2s on the still jar.
Audio: gentle acoustic bed + soft room tone. No on-screen text rendered by the model.
Lock: use the attached jar exactly (do not alter label); chews are short reddish-brown cylindrical nuggets, NOT flat discs.
[PRODUCT IMAGE NOTE] Attach 01.png (jar) as the product anchor + one real-chew photo as the chew-form reference. Render the jar exactly; "MoveGuard Growth" legible whenever the jar is in focus.

Prompt 2 — "The One They Actually Eat"Palatability demo

Relief
Goal: Conversion
Awareness: Solution Aware
Persona: Picky-eater parent (burned before)
Formula: B — Demo Led
Hook: Demonstration
Anchor: Relief
Breed: German Shepherd pup

BEAT 1 — Problem → Demo (0–7s)

VO: "If your puppy spits out every supplement you've tried… watch this."
Visual direction: Open on a static medium close-up, eye level, on a kitchen with light wood counters and morning light. A man around 38, light olive skin, short dark beard, grey crewneck, crouches by a 7-month German Shepherd puppy (black-and-tan coat, large ears, bright eyes) on a tiled floor. He holds one short reddish-brown cylindrical MoveGuard soft chew at the puppy's nose. The puppy sniffs once and immediately, eagerly takes it, chewing happily, tail thumping. His shoulders relax; a relieved half-smile. Warm, natural, candid; shallow depth of field, a kibble bowl soft in the background.

BEAT 2 — Result + CTA (7–10s)

Visual direction: Cut to a static close-up of the matte-black MoveGuard Growth jar on the wood counter, label forward and legible, a small pile of reddish-brown cylindrical chews beside it, the German Shepherd puppy licking its lips in soft focus behind. Hold the last 2 seconds on the jar for the post CTA overlay.
VO: "MoveGuard Growth — real chicken-liver soft chews dogs actually eat. [INSERT LAUNCH OFFER] · pawganix.com."
Paste-ready Veo / Gemini prompt
10-second photoreal product ad, 2 beats, warm candid kitchen, shallow depth of field.
BEAT 1 (0-7s): static medium close-up, eye level. A man ~38, light olive skin, short dark beard, grey crewneck, crouches by a 7-month German Shepherd puppy (black-and-tan, large ears) on a tiled kitchen floor, morning light. He holds ONE short reddish-brown CYLINDRICAL soft-chew nugget to the puppy's nose; the puppy sniffs and eagerly eats it, tail thumping; the man gives a relieved half-smile. Natural dialogue.
BEAT 2 (7-10s): cut to a static close-up of the attached matte-black "MoveGuard Growth" jar on a wood counter, label forward and legible, a small pile of the cylindrical chews beside it, puppy licking lips in soft focus behind. Hold the last 2s on the still jar.
Audio: upbeat-gentle bed + natural room tone. No model-rendered on-screen text.
Lock: attached jar exactly (label unchanged); chews are short reddish-brown cylindrical nuggets, NOT flat discs / not gummies.
[PRODUCT IMAGE NOTE] Attach 01.png + a real-chew photo. Jar and chew form must match the references exactly.

Prompt 3 — "Not All Joint Chews Are Equal"GLM science

Validation
Goal: Conversion
Awareness: Solution Aware
Persona: Value/quality comparison shopper
Formula: C — Myth Buster
Hook: Contrarian / Mechanism
Anchor: Validation
Breed: Labrador pup

BEAT 1 — Myth → Mechanism (0–7s)

VO: "Most puppy joint chews are just glucosamine. The difference is New Zealand green-lipped mussel."
Visual direction: Open on a clean, bright studio surface, soft top light, slow dolly across. A fresh New Zealand green-lipped mussel (glossy shell, green lip) sits beside a small pour of green-lipped-mussel powder and a few reddish-brown cylindrical MoveGuard soft chews, with tiny krill nearby. In the soft-focus background, a 6-month yellow Labrador puppy sits patiently. Premium, editorial, food-photography lighting; shallow depth of field; warm cream palette with green accents. Macro detail on the mussel's green lip as the camera settles.

BEAT 2 — Proof + CTA (7–10s)

VO: "MoveGuard Growth — green-lipped mussel, glucosamine, chondroitin & MSM in one soft chew. [INSERT LAUNCH OFFER] · pawganix.com."
Visual direction: Cut to a static hero close-up of the matte-black MoveGuard Growth jar on the bright studio surface, label forward and legible, the mussel and a few cylindrical chews staged at its base. Hold steady the last 2 seconds for post overlays ("16 studies · 7 canine RCTs" + CTA).
Paste-ready Veo / Gemini prompt
10-second premium product ad, 2 beats, editorial food-photography lighting, shallow depth of field, warm cream palette with green accents.
BEAT 1 (0-7s): slow dolly across a clean bright studio surface, soft top light. A fresh New Zealand green-lipped mussel (glossy shell, green lip) beside a small pour of greenish powder, a few short reddish-brown CYLINDRICAL soft-chew nuggets, and tiny krill; a 6-month yellow Labrador puppy sits patiently in soft-focus background. Macro settle on the mussel's green lip. Calm confident voiceover.
BEAT 2 (7-10s): cut to a static hero close-up of the attached matte-black "MoveGuard Growth" jar, label forward and legible, mussel + cylindrical chews staged at the base. Hold the last 2s, perfectly still.
Audio: clean minimal bed. No model-rendered on-screen text.
Lock: attached jar exactly (label unchanged); chews short reddish-brown cylindrical nuggets, NOT flat discs.
[PRODUCT IMAGE NOTE] Attach 01.png + a real-chew photo. Keep label legible; do not alter ingredients shown on the label.

Prompt 4 — "Read the Panel"Ingredient reveal

Pride
Goal: Conversion
Awareness: Solution Aware
Persona: Label-reading, health-conscious owner
Formula: B — Demo Led (ingredient reveal)
Hook: Ingredient / Hidden Secret
Anchor: Pride
Breed: Bernese Mountain Dog pup

BEAT 1 — Reveal (0–7s)

VO: "I read every label. This is the first puppy joint chew I didn't put back."
Visual direction: Open on a warm kitchen, late-afternoon light, static medium shot. A woman around 40, fair skin, straight auburn hair, cream knit, turns the matte-black MoveGuard Growth jar in her hands, reading the side panel, nodding approvingly. A fluffy 4-month Bernese Mountain Dog puppy (tri-color, white blaze) rests its chin on her knee, looking up. Cozy, premium, authentic; shallow depth of field, herbs and a wooden board softly out of focus behind. She tilts the jar so the label faces camera.

BEAT 2 — Clean formula + CTA (7–10s)

VO: "MoveGuard Growth — human-grade, NSAID-free, made in the USA. [INSERT LAUNCH OFFER] · pawganix.com."
Visual direction: Cut to a static close-up of the MoveGuard Growth jar on the wood counter, label forward and legible, a few reddish-brown cylindrical chews beside it, the Bernese puppy soft in the background. Hold the last 2 seconds for post overlays (clean-label badges + CTA).
Paste-ready Veo / Gemini prompt
10-second photoreal product ad, 2 beats, cozy warm kitchen, late-afternoon light, shallow depth of field.
BEAT 1 (0-7s): static medium shot. A woman ~40, fair skin, straight auburn hair, cream knit, turns the attached matte-black "MoveGuard Growth" jar in her hands reading the side panel, nodding; a fluffy 4-month Bernese Mountain Dog puppy (tri-color, white blaze) rests its chin on her knee. She tilts the jar so the label faces camera. Warm sincere voiceover.
BEAT 2 (7-10s): cut to a static close-up of the jar on a wood counter, label forward and legible, a few short reddish-brown CYLINDRICAL soft-chew nuggets beside it, puppy soft in background. Hold the last 2s, still.
Audio: warm acoustic bed + room tone. No model-rendered on-screen text.
Lock: attached jar exactly (label unchanged); chews short reddish-brown cylindrical nuggets, NOT flat discs.
[PRODUCT IMAGE NOTE] Attach 01.png + a real-chew photo. Label must stay legible and unaltered while she handles the jar.

Prompt 5 — "I Wish I'd Started Sooner"Story

Hope
Goal: Cold traffic
Awareness: Unaware → Problem Aware
Persona: First-time big-breed owner
Formula: D — Story Led
Hook: Confession / Question
Anchor: Hope
Breed: Golden Retriever pup

BEAT 1 — Story → Discovery (0–7s)

VO: "Nobody told me a big-breed puppy's joints need support while they're still growing."
Visual direction: Open outdoors in a sunlit backyard, golden hour, handheld drift. A young man around 30, medium skin, short curly hair, olive tee, kneels in the grass as a bounding 6-month golden retriever puppy (fluffy golden coat, big paws) runs to him and flops down, tongue out. He laughs, then looks to camera, a little wistful. Warm backlight, lens flare, lush green grass, shallow depth of field, an open backyard soft behind.

BEAT 2 — Product as the answer + CTA (7–10s)

VO: "MoveGuard Growth — start joint support during the growth window. [INSERT LAUNCH OFFER] · pawganix.com."
Visual direction: Cut to a static close-up of the matte-black MoveGuard Growth jar on a wooden porch step in warm golden light, label forward and legible, a couple of reddish-brown cylindrical chews beside it, the golden puppy trotting past in soft focus. Hold the last 2 seconds, still, for the post CTA overlay.
Paste-ready Veo / Gemini prompt
10-second photoreal lifestyle ad, 2 beats, sunlit backyard golden hour, handheld drift, warm backlight + lens flare, shallow depth of field.
BEAT 1 (0-7s): a young man ~30, medium skin, short curly hair, olive tee, kneels in lush grass; a bounding 6-month golden retriever puppy (fluffy golden coat, big paws) runs to him and flops down, tongue out; he laughs then looks to camera, a little wistful. Warm sincere voiceover.
BEAT 2 (7-10s): cut to a static close-up of the attached matte-black "MoveGuard Growth" jar on a wooden porch step in golden light, label forward and legible, a couple of short reddish-brown CYLINDRICAL soft-chew nuggets beside it, golden puppy trotting past in soft focus. Hold the last 2s, still.
Audio: uplifting warm acoustic bed + outdoor ambience. No model-rendered on-screen text.
Lock: attached jar exactly (label unchanged); chews short reddish-brown cylindrical nuggets, NOT flat discs.
[PRODUCT IMAGE NOTE] Attach 01.png + a real-chew photo. Render jar exactly; label legible in the hold frame.