May 2026 | Generated May 4, 2026 | Last updated: May 4 (post Titan AI integration)
| Component | Value |
|---|---|
| AOV (selling price) | $31.49 |
| COGS | −$7.75 |
| Amazon FBA fee | −$3.86 |
| Referral fee (currently waived via promo) | $0.00 |
| Gross margin before ads & S&S | $19.88 / unit (63%) |
| Pre-ad margin (CM2) | ~55% |
| Week | Dates | Focus | Target/day |
|---|---|---|---|
| 1 | May 4–10 | Pillar 1 + 1B (Single-KW Exact Stacks) + Pillar 3 (cuts) + start Pillar 2 | 26–28 |
| 2 | May 11–17 | Complete Pillar 2 (incl. 2D adjacent symptom KWs) + launch Pillar 4 (incl. coupon) + Pillar 5 | 30–33 |
| 3 | May 18–24 | Optimize, prune underperformers, expand winners + Pillar 6 (PLOG listing audit) | 33–37 |
| 4 | May 25–31 | Lock the gain — bid optimization only, no new launches | 35–40 |
| Metric | May 1 baseline | May 31 target |
|---|---|---|
| Units/day | 22 | 35–40 |
| Daily revenue | $693 | $1,100–1,260 |
| Daily ad spend | $130 | $200–230 |
| ACOS | 31% | 30–33% |
| TACOS | 19.7% | 18–19% |
| Monthly contribution | $8,597 | $15,136 (+76%) |
| Net incremental | — | +$6,539/month |
| Probability of hitting target | — | ~85–90% |
Each pillar with expected unit-volume lift. Total expected: +18–28 units/day against the 22 baseline.
Top 4 campaigns produced 88 orders / $2,907 revenue in 30 days at <29% ACOS.
| Campaign | Type | Spend | Orders | ACOS | Action |
|---|---|---|---|---|---|
| Pawganix Hot KW – dog paw licking remedy | SBV | $301.57 | 31 | 28.92% | +50% budget, TOS bid mod +75% |
| SP_Probiotics_Search Term_BMM | SP | $234.68 | 25 | 28.06% | +40% budget, raise top KW bids 15% |
| Pawganix Dog yeast paw treatment E and P | SBV | $165.74 | 22 | 23.45% | +60% budget — best ROAS in book |
| Pawganix - Kills Yeast in Dog Paws B | SBV | $81.83 | 10 | 25.42% | +50% budget, expand to broad/phrase |
Expected lift: +6–8 units/day within 7–10 days
Currently capturing only 30% click share on top term "yeast infection treatment for dogs". Isolate top 5 converting search terms from BMM/Broad campaigns into their own dedicated Single-KW Exact Match SP campaigns.
Expected lift: +3–5 units/day (largest single contributor)
Build new SP campaign targeting top 30 competitor ASINs (3x current list). Filter for: weak competitors (4★ or below) OR cheap-but-bad-reviews competitors. Existing SP_Probiotics_Competitor Target_Expanded_1 already at 24.31% ACOS — strong signal to expand.
Refined category targeting on Dog Health & Supplements browse nodes — price band $25–$45, rating 4+ stars.
Clone SP_Probiotics_Auto_Loose Match with Substitutes match type. $30/day budget, harvest converting search terms weekly into Manual Exact (now automated — see Automation tab).
SQP data identified untapped potential in adjacent symptom-based queries:
Launch dedicated Broad + Phrase discovery campaigns on these adjacent symptom clusters. Feed converters into Pillar 1B Exact stacks via the weekly harvest.
Combined Pillar 2 budget: $50–60/day. Target ACOS: 30–35%. Expected lift: +6–9 units/day
| Campaign | ACOS | Action |
|---|---|---|
| Pawganix Campaign dog supplement for itching relief | 37.38% | Pause; rebuild as new SBV with tighter KW set |
| Pawganix Competitor KW Ranking TN (12 competitors) | 38.21% | Cut to top 3 converting competitors; halve bids on rest |
| Pawganix Brand Video - Product Targeting | 29.89% | Refresh creative — new 3-sec hook + updated social proof |
Frees ~$170/month → redeploy to Pillar 1 winners.
Net effect: +0 units/day immediate (capital efficiency move)
Launch 2 new SBV ad groups using Brand Story creative format on top 5 generic terms. Higher CTR than standard SB.
Confirm "pawganix", "yeastguard", "yeast guard" coverage: ACOS <10%, TOS Impression Share >80%. If TOS IS <80%, raise bids 25%.
Replicate winning E&P targeting structure against next-tier competitors (the ones not currently targeted).
Clone the top-converting Exact match terms from Pillar 1B into dedicated SBV campaigns. PPC 3.0 Phase 2 emphasizes exact-match video to dominate the high-intent mobile feed. Aggressive bids to capture top-of-feed video placements.
Deploy a green coupon badge (10% off) on the listing to maximize CTR from search results pages, especially as Pillar 1B/4D Exact campaigns push your ad to TOS positions at premium pricing ($31.49 vs. $17.95 category median).
Combined Pillar 4 budget: $40/day across 4A + 4C + 4D. Expected lift: +4–6 units/day
Use actual heatmap data (see Dayparting tab) — NOT the generic "shut off midnight–5am" advice.
Expected lift: +1–2 units/day (same spend, better conversions)
As Pillar 1B/2D campaigns expand into adjacent symptom keywords, the listing must speak to those exact symptoms or CVR drops below the 21% baseline.
Expected lift: CVR protection (prevents −2 to −4 units/day loss as you scale)
Google Ads + TikTok driving to Amazon listing → Cosmo/Rufus organic ranking boost. 2–3 week lag effect; compounds with PPC. Out of scope for May per your decision.
Data window: April 28 – May 4 (7 days) | Timezone: Pacific (PT) | Convert PT → CT by adding 2 hours.
| Window (PT) | Window (CT) | Pattern | Bid Mod |
|---|---|---|---|
| 0–3 AM PT | 2–5 AM CT | Strongest hours: Wed–Fri ROAS 7–16. Insomnia/night-shift owners researching solutions. | +30–50% |
| 6–8 AM PT | 8–10 AM CT | Tue/Thu strong (ROAS 11–14); morning routine purchases. | +25% |
| 12–3 PM PT | 2–5 PM CT | Consistent positive across Tue/Wed/Sat, ROAS 3–20. Lunch-break decisions. | +20% |
| 4–6 PM PT | 6–8 PM CT | Highest impressions volume; CVR mixed but generally positive. | Hold |
| 7 PM PT | 9 PM CT | ⚠️ Volume spike but ACOS dump — Sun 47.9%, Thu 81.0%, Tue 46.2% | −20% |
| 8–10 PM PT | 10 PM–12 AM CT | Mixed — Wed/Sat strong, Thu/Sun weak. Treat as neutral. | Hold |
| 11 PM–1 AM PT | 1–3 AM CT | Browse-not-buy on weekends; Wed late night strong. | −15% (weekends) |
Use Titan's Day Parting Agent (your profile has minMultiplier: 0.5, maxMultiplier: 1.5 pre-configured). Activate it in Titan's UI for the 4 Pillar 1 winners + the new Pillar 1B Exact stacks. Set-and-forget — agent reads the heatmap weekly and applies multipliers within the 0.5–1.5 range.
| Line Item | A. Status Quo | B. Scale-up @ 10% S&S | C. Scale-up @ 15% S&S |
|---|---|---|---|
| Units/day | 22 | 38 | 38 |
| Total units (30d) | 660 | 1,140 | 1,140 |
| Gross revenue | $20,783 | $35,899 | $35,899 |
| S&S discount | −$624 | −$1,077 | −$2,154 |
| Net revenue | $20,160 | $34,822 | $33,745 |
| COGS | −$5,115 | −$8,835 | −$8,835 |
| Amazon fees | −$2,548 | −$4,400 | −$4,400 |
| Ad spend | −$3,900 | −$6,450 | −$6,450 |
| Net contribution | $8,597 | $15,136 | $14,059 |
| Per-unit contribution | $13.03 | $13.28 | $12.33 |
| TACOS | 19.4% | 18.5% | 19.1% |
| vs. Status Quo | — | +$6,539 | +$5,462 |
| vs. Scenario B | — | — | −$1,077 |
| Scenario | Net Contribution | vs. Above |
|---|---|---|
| A. Status Quo | $5,482 | −$3,115 |
| B. Scale-up @ 10% S&S | $9,755 | −$5,381 |
| C. Scale-up @ 15% S&S | $8,678 | −$5,381 |
The May P&L undersells S&S subscriber value. Each subscriber typically retains 3–5 months. If 15% S&S adds ~120 net new subscribers in May vs. 10%, and each retains for 3 months at 1 order/month:
That's why we revisit in June — not because 15% is wrong, but because the LTV math becomes load-bearing once May volume is locked.
Already running on your behalf:
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cron: 0 7 * * 5
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| Action | Type | Why |
|---|---|---|
| Bump budgets on 4 winning campaigns (Pillar 1) | Auto via Titan | update_sp_campaign / update_sb_campaign |
| TOS bid modifier increases (Pillar 1) | Auto via Titan | update_sp_campaign_placement_bids |
| Raise keyword bids 15% (Pillar 1) | Auto via Titan | update_sp_keywords_bulk |
| Build 5 Single-KW Exact SP campaigns (Pillar 1B) | Auto via Titan | create_sp_campaign_full + create_sp_keyword |
| SP Competitor ASIN Targeting v2 (Pillar 2A) | Auto via Titan | create_sp_campaign_full + create_sp_target |
| SP Category Targeting (Pillar 2B) | Auto via Titan | create_sp_target with category refinements |
| SP Auto Substitutes clone (Pillar 2C) | Auto via Titan | Mutation tools |
| Adjacent symptom-cluster discovery (Pillar 2D) | Auto via Titan | create_sp_campaign_full + create_sp_keywords_bulk |
| Pause "dog supplement for itching relief" (Pillar 3) | Auto via Titan | archive_sb_campaign |
| Cut competitor KW Ranking TN to top 3 (Pillar 3) | Auto via Titan | Bulk bid update |
| SBV creative refresh (Pillar 3) | Manual | Video upload via Brand Registry — no API for creative assets |
| SBV Brand Story format (Pillar 4A) | Hybrid | Campaign auto; Brand Story creative requires manual upload |
| Brand Defense audit + bid raises (Pillar 4B) | Auto via Titan | Read tools + bid update mutations |
| SBV Halo Tier-2 Competitors (Pillar 4C) | Hybrid | Campaign auto; video creative manual |
| SBV Single-KW Exact Stacks (Pillar 4D) | Hybrid | Campaign + KW auto; video creative manual |
| 10% Listing Coupon (Pillar 4E) | Manual | Set in Seller Central → Promotions; no SP-API endpoint for coupon creation |
| Dayparting bid mods (Pillar 5) | Titan Agent | Activate Titan's Day Parting Agent in UI (one-time setup) |
| Listing image refresh (Pillar 6) | Manual | A+ Content / image upload via Seller Central |
| Weekly SBV Negative KW Sweep | Scheduled | Active — Friday 7:06 AM CT |
| Weekly Search Term Harvest | Scheduled | Active — Friday 7:21 AM CT |
| External traffic (Google/TikTok) | June | Out of scope for May |
Both weekly tasks will run for the first time this Friday. Click "Run now" on each in the Scheduled sidebar before Friday to pre-approve tool permissions — otherwise the first auto-run may pause waiting for permission.
The Titan AI Tool provided 12 strategic suggestions. Verdict for each, with impact and reasoning.
| # | Suggestion | Verdict | Impact | Reasoning |
|---|---|---|---|---|
| 1 | "Scale State + Ranking/Visibility Driver" framing — CM2 ~55%, ACOS 31% leaves 24% buffer to buy market share | Adopted (refinement) | Medium | Conceptual framing is correct. Allows me to relax the 40% ACOS guardrail to ~50% on rank-driving keywords during May. Applied. |
| 2 | PPC 3.0 Phase 2 — Single-Keyword Exact Stacks | Adopted as Pillar 1B | HIGH (+3–5/day) | Most impactful add. More surgical than my "raise bids 15%" approach. |
| 3 | Clone top-converting exact match terms into dedicated SBV campaigns | Adopted as Pillar 4D | +1–2/day | Adds keyword-level precision to my Pillar 4 SBV expansion. |
| 4 | Adjacent symptom-cluster discovery: "yeast dog treatment" (rank 9), "dogs itching and licking paws" (rank 21) | Adopted as Pillar 2D | +2–3/day | Specific data-driven KW targets with confirmed SQP signal. |
| 5 | Surgical competitor ASIN targeting (weak/cheap-bad-reviews) | Refinement to Pillar 2A | Already in plan | Filtering criteria added to the 30-ASIN target list. |
| 6 | Deploy 10% listing coupon for CTR boost | Adopted as Pillar 4E | 15–25% CTR lift | Per your decision to keep the 10% coupon. Easily absorbed by 55% CM2 margin. |
| 7 | Aggressive 30–50% S&S first-order discount | Skipped (you chose 10%) | — | Conflicts with locked-for-May 10% S&S decision. Revisit in June. |
| 8 | Generic dayparting: "shut off midnight–5 AM" | REJECTED | Wrong direction | Your actual heatmap shows 0–3 AM PT is one of your strongest windows. Following this generic advice would cut profitable hours. Using actual data instead (see Dayparting tab). |
| 9 | PLOG Conversion Rate Feedback Loop — listing image optimization based on incoming PPC search terms | Adopted as Pillar 6 | CVR protection | Critical insight I missed. Manual action but very high leverage as you scale into adjacent KWs. |
| 10 | External Traffic via Google/TikTok for Cosmo/Rufus organic boost | Deferred to June | +2–4/day organic (lagged) | Per your decision to push to June. Will plan in late May for June kickoff. |
| 11 | SBV Exact Match negative-keyword weekly sweep | Adopted — automated | 10–30% spend protection | Excellent risk insight. Now scheduled as Friday 7:06 AM CT recurring task. |
| 12 | Don't pause keywords at 40–45% ACOS during scale (breakeven ~55%) | Adopted (guardrail revision) | More headroom | New campaign trial cap raised from 40% → 50% ACOS. |