Compliance pass applied: "Mfd in USA" · structure-function claims · real cylindrical chew form · 90 chews = 30–45 day supply · ingredient panels names-only (no invented dosages).
01Main image + edge variants
Compliant hero as control; A/B edge tactics via Manage Your Experiments.

Main · Compliant Hero
White-bg, identity-locked
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Main · Sunburst (edge)
A/B via Manage Your Experiments
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Main · Keywordtize
Benefit keywords ring (edge)
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Main · Run-off-label
Ingredient names burst (edge)
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Main · Petify (v1)
Superseded
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02Gallery / secondary (18)
1:1 panels — benefits, science, objections, dosing, size, safety, social proof.

Benefits Overview
4-pillar at-a-glance
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Science Explainer
How the actives work
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Palatability crusher
Smell/taste/texture objection
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Problem Awareness
Large-breed fast growth
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Growth Window
8–30 mo · UC Davis safety
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What's Inside
90 chews = 30–45 day supply
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Multi-Benefit
4 pillars → ingredients
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Green-Lipped Mussel proof
Real cylindrical chews
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Size & Scale
Palm-sized · bite-size chews
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How-To / Dosing
By-weight dosing
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Mobility Timeline
Compliant reframing
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X-Ray It
Glowing hip & shoulder joints
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Safety & Compatibility
Alongside puppy food
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Multi-Pet Safe Use
Across the household
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Testimonial / UGC
Owner-voice style
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Growth Journey
Foundation in the window
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Product Launch
New-launch hero
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Trust & Credentials
Mfd in USA · GMP/NSF
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03GrowthPod — pattern-interrupt statics (5)
growthpod.ca methodology — message-literalizing hero creatives. Product stays hero with accurate label.

GrowthPod · Built-In Suspension
Pattern-interrupt
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GrowthPod · Under Construction
Build-the-foundation
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GrowthPod · Window Opens Once
Growth-window FOMO
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GrowthPod · Drastic Growth
Crate-burst scale
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GrowthPod · Engineered Blueprint
Skeleton blueprint
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04Petify — selected & corrected ★ (4)
Final per your feedback (2026-06-16): jar is the dominant hero (~2/3 of frame); animated young-adult dog (12–20 mo, not a puppy) is small & low/beside it with its head below the arrow line; no text or imagery on the jar covered; Shepherd converted to Pixar-3D; ingredient panel names-only (no invented dosages). Pure white background, cross-platform.

★ Golden · Pixar · Bounce
Jar-hero, dog small & low, label clear
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★ Black Lab · Pixar · Beside
Jar-hero, dog ~half height, label clear
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★ Rottweiler · Clay · Bounce
Jar-hero, springs low at base
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★ Shepherd · Pixar · Beside
Pixar-stylized, jar-hero, names-only label
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▸ Prior full white-bg set (v3, 6 breeds — retained)

Golden · Pixar · Bounce (v3)
Prior white-bg set
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Black Lab · Pixar · Proud (v3)
Prior white-bg set
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Shepherd · Toon · Affection (v3)
Prior white-bg set
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Great Dane · Toon · Proud (v3)
Prior white-bg set
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Rottweiler · Clay · Bounce (v3)
Prior white-bg set
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Golden · Clay · Affection (v3)
Prior white-bg set
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05Lifestyle + A+ Content (7)
Brand story → hero benefit → mechanism → usage → proof, + comparison + lifestyle.

Lifestyle
Staged in-scene
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A+ Brand Story
Pawganix mission
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A+ Hero Benefit
Lead benefit
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A+ Ingredient Mechanism
How actives work
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A+ Usage Walkthrough
Daily routine, 3 steps
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A+ Proof & Guarantee
Credentials + science
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A+ Comparison
vs senior/all-breed
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06Educational pack (dark-teal · off-listing)
For LP / social / email / off-Amazon A+.
Citations verified on PubMed: Bui & Bierer (Vet Ther 2003), McCarthy et al. (Vet J 2007), Roush et al. (JAVMA 2010), Smith et al. (JAVMA 2006).

Edu · Breed-Risk
Why large breeds need early support
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Edu · Mechanism
Joint cross-section
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Edu · Citations (verified)
Bui&Bierer · McCarthy · Roush · Smith
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